Something we at Digimag are sure about is,
Content is king
Before we explore “The Why”.
Let’s first understand what content marketing is.

Content marketing is a strategic marketing technique that focuses on developing and distributing valuable, relevant, and consistent information in order to attract and maintain a specific audience and, eventually, drive profitable consumer action.

Rather than promoting products or services, a strategic content-driven approach provides prospects and customers with relevant and valuable material to assist them solve problems at work (B2B content) or in their personal lives (B2C content). In Mumbai we often see businesses promoting themselves without any strategic approach just jumping on trends. This may get them short term traction but may not sustain the attention and translate into business. This error is not just seen in Mumbai but in several other places.
It’s important that as a business owner you understand what Content Marketing is and why it is needed.

Why do you need Content Marketing ?

• 1. Consistent and valuable content increases brand awareness.
• 2. High-quality content establishes you as an expert which leads to more trust among your audience.
• 3. Compelling content attracts and holds audience attention, leading to loyalty and involvement.
• 4. Regular and optimised content boosts search engine ranks and organic visitors.
• 5. Informative content leads visitors through the sales funnel, resulting in leads and then conversions.
• 6. Shareable content increases reach and engagement across social networks.

Where to use Content Marketing?

Quality content is part of many types of marketing, including:

• Email marketing: We at Digimag believe in providing consistently high-quality content teaches your audience to anticipate, open, and read emails from your business.
• SEO: Search engines reward firms that publish high-quality, consistent content.
• PR: Successful public relations strategy should focus on topics that readers care about, rather than their business. In Mumbai we often see a lot of businesses having PR disasters due to faulty content. Therefore content plays a key role in PR strategies.
• Pay-Per-Click: In order for PPC to be effective, strong content is required.
• Inbound marketing: Content marketing is essential for driving inbound traffic and leads.
• Digital marketing: as an agency we can testify that content serves as the cornerstone for an upgraded or reimagined integrated marketing approach.

Over the years we have mastered the art of apt content. We make sure our content not only gives value to consumers but also the brand. Digimag. Mumbai aimed to optimise content in the most efficient way possible by understanding the needs of the business and the trend in the market.

Based in Mumbai we have a global understanding of content and can optimise it according to your needs and locality.

Contact us to find out more about content marketing for your brand.