What is a creative agency?

A creative agency is an institution that provides services to businesses, such as innovative marketing strategies to accomplish their goals. They mainly work in advertising, design and now increasingly technology.

People often get confused between digital agency vs. creative agency vs. ad agency, so here is the breakdown to save you from confusion.

A creative agency provides a plethora of services that encompass a lot of different aspects of advertising, consulting, design and digital services. Which means that “creative agencies” is more of an umbrella term. It can include digital agencies and ad agencies as well.

Digital agencies provide services for the digital space which involve web design, paid advertising, data gathering and analysis. Ad agencies provide services like TV commercials or video ads.

A creative agency can in part be an advertising agency, a digital agency and so on. Those agencies that focus only on those respective areas cannot call themselves full-service creative agencies if they don’t offer a wider spectrum of creative services.

We are classified as a creative agency based in Mumbai as we offer a wide spectrum of services which are as follows:

Advertising services:

Digimag understands that most businesses don’t have the bandwidth to create and execute a successful advertising campaign. As a creative agency we have the knowledge and experience to generate successful advertising campaigns. We will generate advertising ideas based on market research to understand the target audience and oversee the execution of the campaign while maintaining the authenticity of the brand.

Consultancy services:

Sometimes brands just need a direction as they feel clueless. This is where our consulting services come into the picture. Over the years Digimag has provided consulting services to multiple brands in Mumbai as well as brands in other parts of the world.

Web design:

As a creative agency we make sure to get the web design perfect down to the T. We at Digimag pay close attention to the user experience (UX) and user interface (UI) to make sure that the website is optimised in all aspects. Users nowadays don’t like hassled websites, especially in fast paced cities like Mumbai. We also factor in the demographics of the user while designing the website.

Branding:

Branding is one of the most essential aspects of a brand. It is imperative that businesses get it right. With our professional branding services, we will make sure that the branding is cohesive and compelling. Digimag creative branding> is in line with the brand values.

Social media management:

Digimag understands that most businesses in Mumbai do not have the time to manage their profiles, and research has shown that to maintain and increase brand visibility, consistent engagement from the profile is really important. Therefore, as a creative agency we provide services that cover this extremely important aspect that has a direct impact on brand growth.

Search Engine Optimization:

It is extremely important for your website to show up in online searches. Otherwise, your business will be buried and prospective customers may never come across it.

In simple terms, SEO means optimising all your online content so that it’s easily discoverable by these search engines. In Mumbai's dog-eat-dog city, it’s very important for us to be ahead of the others and SEO provides us with that edge.

Design services:

If your business needs a visual revamp or creatives, Digimag as a creative agency can help. Whether it be a new logo, design templates etc our design expertise will come in handy. In Mumbai, it’s really important that our visuals are in line with the latest trend or else we have the risk of being considered outdated.

If you are looking for a creative agency in Mumbai, get in touch and let’s discuss your needs and how we can help you grow your business.