SEO Growth

AESTHESY

AESTHESY

Project Overview

Aesthesy, a bold and artistic wall art brand, aimed to dramatically increase organic visibility and traffic in a highly competitive niche. Despite strong paid social campaigns driving traffic, the organic channel needed a major boost to sustain growth and reduce dependence on paid ads.

Strategy

We focused on aggressive keyword targeting, technical SEO improvements, and content optimization to rapidly improve rankings across high-value keywords in wall art and neon signs categories. The goal was to increase impressions massively while pushing rankings into the top 10 to capture more quality clicks. We also analyzed city- and country-wise engagement to optimize targeting.

Our Execution

  1. Keyword Targeting & Optimization: Targeted and improved rankings for 15+ high-intent keywords like dining room wall art (moved from 20th to top 3-9), canvas wall art (NA to #3), neon sign for study room (2nd to 1st). Added new keyword clusters like pooja room wall art and customised neon signs.
  2. Content Refresh & Engagement Focus: Enhanced page content on top traffic pages ("Latest New Releases," "Vibrant Canvas Wall Art") to increase engagement times and reduce bounce rate. Optimized CTAs and product descriptions.
  3. Technical SEO & Indexing: Fixed indexing issues to grow impressions 28x, ensuring Google served highly relevant results despite a slight dip in CTR.

Numbers That Speak A Remarkable Growth

  • Impressions skyrocketed from 13.7K to 403K a 28x increase in keyword visibility within just one month.
  • Clicks surged from 137 to 2,680, a 20x+ jump in organic traffic.
  • Ranking improvements: Many crucial keywords jumped from outside the top 20 to top 10, including multiple #1 and #3 positions for key neon sign and wall art queries.
  • Despite massive visibility growth, CTR stayed stable around 0.7%, showing room for future growth.
  • Organic search contributed 4,500+ monthly searches and cross-network traffic grew 37.4%, indicating SEO success in complementing other channels.
  • Geo-targeted engagement was highest in Mumbai (average session 1m 16s) and showed excellent engagement rates in smaller cities, unlocking new market opportunities.

“Our SEO team pulled off an exceptional one-month turnaround for Aesthesy by multiplying their organic impressions and clicks, despite the presence of heavy paid social traffic and slight CTR challenges. This explosive growth built a strong foundation for long-term sustainable organic success, reducing paid dependency and driving quality traffic that engages deeply with the brand.”