Project Overview

The Niranjan Hiranandani School of Management and Real Estate under HSNC university, founded by industry leader Niranjan Hiranandani, faced the challenge of limited online presence and low awareness of its courses, resulting in difficulty reaching its target student enrollment. With the aim of expanding its reach and increasing admissions, the school sought assistance in implementing effective outreach marketing strategies.

Challenges

1. Limited Online Presence: Despite the prestigious founder and high-quality courses, the school lacked a strong digital footprint, making it difficult for potential students to discover its offerings.
2. Low Awareness of Courses: The school's renowned founder and exceptional courses were not widely known, leading to challenges in attracting applicants.
3. Difficulty in Reaching Target Enrollment: Without a robust marketing strategy, the school faced challenges in reaching its target student enrollment numbers.

Our Approach

1. Comprehensive Online Presence Building: Leveraging the school's esteemed founder and exceptional courses, we developed a multifaceted approach to establish a strong online presence. This included optimizing the school's website, creating engaging social media content highlighting Niranjan Hiranandani's industry leadership, and showcasing the unique features of the courses.
2. Targeted Outreach Campaigns: Our team designed and executed targeted outreach campaigns to reach potential students across India. By highlighting Niranjan Hiranandani's influence in the industry and the school's innovative programs, we aimed to attract qualified applicants who resonated with the school's values and vision.
3. Lead Generation and Nurturing: We implemented lead generation strategies to attract interested candidates and nurtured them throughout the admission process. Our team provided personalized support and guidance to prospective students, leveraging Niranjan Hiranandani's reputation to build trust and credibility.
4. Admission Process Optimization: Recognizing the importance of a seamless admission process, we worked closely with the school's admission team to streamline procedures and enhance applicant experience. By implementing efficient workflows and providing clear communication, we aimed to reduce attrition rates and improve student retention.

Results

Through our strategic approach, the Niranjan Hiranandani School of Management and Real Estate achieved significant success in expanding its reach, increasing student enrollment, and reducing attrition rates:

• Increased Enrollment: The school experienced a notable increase in admissions, surpassing its target enrollment numbers for the academic year.
• Enhanced Brand Visibility: Leveraging Niranjan Hiranandani's industry leadership and the school's unique offerings, we significantly improved brand visibility and awareness, attracting qualified applicants from across India.
• Improved Student Experience: Our efforts in streamlining the admission process and providing personalized support led to a smoother and more efficient experience for prospective students, contributing to improved student satisfaction and retention.
• Overall, our integrated approach to outreach marketing, leveraging Niranjan Hiranandani's reputation, and admission process optimization played a crucial role in elevating the school's brand presence, expanding its reach, and driving student enrollment, while also improving the overall applicant experience and reducing attrition rates.