Project Overview

KC College, a renowned institution in South Mumbai, encountered challenges of low engagement among its students on social media platforms and limited online awareness.

Challenges

Low Engagement: Despite its reputation, KC College struggled to generate meaningful engagement with its student community on social media platforms.

Our Approach

1. Interactive Content Strategies: Recognizing the need for captivating content, we proposed engaging strategies to increase student involvement and interaction. We suggested creating interactive content that resonated with the college's student body, encouraging them to actively participate and share their experiences.
2. On-Campus Engagement: To bring these strategies to life, we took our cameras to the college campus and interacted with students in various departments. We asked thought-provoking questions and recorded their spontaneous responses, creating a genuine connection with the student body.
3. Social Media Promotion: Leveraging the power of social media, we shared these interactive videos on platforms frequented by the college's student community. The engaging nature of the content sparked interest and encouraged students to share their own thoughts and experiences, resulting in organic traction in the form of comments and shares.

Results

Through our innovative content strategies and on-campus engagement, KC College experienced a significant increase in student engagement and interaction:

• Increased Organic Traction: The interactive videos featuring students garnered a high level of engagement, attracting comments, shares, and reactions from the college's young crowd.
• Enhanced Student Involvement: Our engaging content strategies encouraged students to actively participate and share their experiences, fostering a sense of community and belonging within the college.
• Improved Brand Perception: By showcasing authentic student voices and perspectives, KC College strengthened its brand image and appeal among its target audience, positioning itself as a vibrant and student-centric institution.