Paradox Museum aimed to boost ticket sales through a strong paid ads push across Google and Meta while ensuring top-tier performance and ROAS.

We built a dual-platform approach:

• Meta to spark visual curiosity and impulse action
• Google to capture high-intent searches and drive cost-efficient conversions

1. On Google: We targeted high-converting keywords like "museum tickets near me" and "things to do in Mumbai." The ad copies leaned on curiosity, uniqueness, and social appeal. We continuously refined audience targeting, bids, and placements for maximum impact.
2. On Meta: We created immersive video creatives and reels capturing the illusion-filled experience of the museum. Remarketing loops were set up for warm audiences, and a mix of static, carousel, and short-form content helped cover the full purchase journey.

• On Google, with an investment of ₹3,77,194.23, we achieved 5,299 purchases, generating revenue worth ₹1,60,40,360.08. This brought the cost per purchase down to just ₹71.88 and a ROAS of 42.53.
• On Meta, our spend was ₹3,31,002.87, delivering 1,729 purchases and revenue of ₹41,76,657.20, a strong cost per purchase of ₹191.45 and ROAS of 12.61.
• Total Result: With a combined investment of ₹7,08,197.10 across both platforms, we drove 7,028 total purchases and revenue of ₹2,02,17,017.30, achieving an overall ROAS of 28.54.