Shahi Riwayat is a premium food brand that was struggling with poor Return on Ad Spend (ROAS) from its digital advertising efforts. DigiMAG stepped in to completely overhaul the brand's paid media strategy — rebuilding the funnel from the ground up to drive meaningful revenue and sustainable growth.

Our strategy was built on three core pillars:

• Deep Funnel Analysis: Auditing existing campaigns to identify leaks and inefficiencies at every stage of the customer journey.
• Campaign Restructuring: Rebuilding ad sets with tighter audience targeting, improved creative direction, and optimized bidding strategies.
• Data-Driven Scaling: Using performance data to scale winning ad sets while ruthlessly cutting underperformers.

1. Conducted a full audit of past campaigns to identify audience mismatches, creative fatigue, and budget waste.
2. Rebuilt the entire campaign architecture — separating awareness, consideration, and conversion campaigns with dedicated creatives for each stage.
3. Introduced dynamic product ads and retargeting sequences targeting warm audiences who had visited the site or added items to cart.
4. A/B tested ad creatives, copy, and landing page layouts to continuously improve conversion rates.
5. Scaled budgets progressively on high-ROAS ad sets, maintaining profitability while expanding reach.

• Ad Spend: ₹1,74,478.79
• Revenue Generated: ₹4,38,706.82
• ROAS: 3X
• Purchases: 866
• Landing Page Views: 20,961
• Add to Carts: 13,732
• Cost Per Purchase: ₹201.48