Sony wanted buzz. We gave them a storm. Our goal was to make their new product launch not just visible but unmissable across Twitter, Instagram, and LinkedIn.

• Build early digital momentum with a hashtag-first approach
• Leverage real-time Twitter cues for mass engagement
• Balance B2C excitement with a crisp B2B LinkedIn strategy
• Let creators set the tone across platforms

1. #WeMadeSonyTrend: Strategic hashtag seeding + reply-chain magic had Sony trending for 5 hours straight nationally
2. Influencer Storm: 15+ creators across tech, lifestyle, and Gen-Z niches created quirky, high-engagement reels and posts
3. LinkedIn Power Play: Took over Sony's page with polls, thought-leadership posts, and teaser drops perfectly tailored for decision-makers

• #SonyLaunch trended nationally for 5 hours
• 5M+ digital impressions
• 2M+ influencer content views
• LinkedIn engagement grew by 3× in 3 days